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LHAJ – UNDERDOG: The Visual Anthem of the Gritty Casablanca Hustle
- Zakaria Karkafi
- Jan 29
- 2 min read
The Moroccan rap scene has a new heavyweight visual in "UNDERDOG" by LHAJ. At Karmaroc, we don't just watch the culture move—we’re right in the middle of it. This release is a special one for the family because it’s a project we lived and breathed from the first day of shooting.
A Cinematic Vision
The visual identity of "UNDERDOG" is defined by its raw, cinematic texture. Captured with a sharp eye behind the lens by Saad Benchakroun, the video mirrors the song’s themes of resilience and the "طيحوا نوضوا" (fall and get back up) spirit. Saad managed to frame the urban landscape of Casablanca in a way that feels both intimate and expansive, making the city itself a character in LHAJ’s story.
From the Streets to the Screen: A Crazy Memory
For us at Karmaroc, "UNDERDOG" was more than just a music video—it was a journey. Working as coordinators on this set was a "crazy" experience in the best way possible. From managing the flow of the shoot to making sure every detail hit the right note, the energy on the ground was pure adrenaline.
You might even spot a few familiar faces, as the Karmaroc team stepped in front of the camera as figures within the clip. Helping Lhaj bring this vision to life is exactly what we stand for: bridging the gap between music, art, and the community that fuels it.
The Soul of the Underdog
Lyrically, LHAJ delivers a masterclass in authenticity. The track touches on the cycles we all go through—the setbacks, the "same glass" being passed around, and the inevitable rise of those who refuse to stay down. It’s a track for the grinders, the artists, and the ones who keep pushing when the lights are low.
"Time passes, but the hustle remains. We’ve seen the struggle, and now we’re seeing the growth."
Watch the Official Video
Dive into the world of "UNDERDOG" and witness the synergy of LHAJ’s bars, the community’s energy, and the visual storytelling that makes this a standout release for 2026.
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